Web Solutions

What is Web Design & Development?

Web design and development is an umbrella term that describes the process of creating a website. Web design determines the look and feels of a website, while web development determines how it functions.

Why is Web design & Development important for your business?

1. It sets the first impression.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

2. Enhances Usability.
A good design allows visitors to effortlessly access what they’re searching for from your website.
Your website may work well, but a bad design may make visitors feel that it’s difficult to use or locate what they want. Users are likely to enjoy using an aesthetically pleasing site more than a dull site even if the two websites are identical when it comes to functioning. That means a good website design enhances usability along with the perception of usability.

3. Reduces Bounce Rates.
Bounce rate refers to the percentage of users who visit a specific website and abandon it after checking out only one page. As stated above, a well-designed site with a fast loading speed means users will interact with your website longer and that will lower your bounce rate. By spending more time on your site, visitors will be more likely to open other pages on your website, learn more about you and your business, check out your products, and perhaps make a purchase.

Whether you have a website, are looking for a refresh, or want to create a brand new one, we can help you reach the next level. That's the power of a good web design agency, which you enlist is critical to your success. As your partner in presenting your business - the product of your blood, sweat, and tears - to the world, Palmenburg possesses a strong understanding of the entire digital landscape.