E-marketing for companies and brands has become one of the most important marketing methods used by companies, factories and businessmen in Egypt and the Arab world, e-marketing has become an effective course in reaching the owners of brands and companies to the highest percentage of market share of the product or service from the Internet, electronic marketing has become one of the most important interests of companies and small and large factories and that e-marketing and e-commerce are two sides of the same currency and they are one of the most important ways to contribute to the preparation of product success plans Or service to the territorial boundaries of the presence in electronic markets, both local and international, which ensures a more popular commodity or service.

The importance of brands

Trademarks are one of the most important factors that greatly affect the spread of every large company or organization, as it is the brand that expresses the identity of the company or service it establishes, and the brand is also the brand name that distinguishes the service or commodity, because the brand is the image or form that appears in people's mind when the brand name is mentioned, but the extent to which the brand is remembered in people's minds depends on how famous that brand or The brand name, and the extent to which it appears significantly in the lives of individuals and the target group, as the appearance of a brand or the repetition of the brand name in front of the eyes of individuals and consumers on television, streets or online increases the speed with which it relates to the minds of customers.

Brand strategies

There are several types of brands that may add value to your company depending on your target audience, industry, budget and marketing campaigns. Here are seven types of brand strategies that have the potential to build property rights for your brand.

Personal brand

The personal brand describes a brand that is used for an individual person, rather than a brand for an entire business. This type of brand is often used to establish a person's personality, personality or business as a trademark.

Brand product

This is one of the most popular brand types. The product brand focuses on making one product unique and recognizable. Icons or designs are an essential part of the product brand to help your customers easily identify your product.

Corporate brands

The corporate brand is the core value of the business and philosophy that the company develops to present itself to the world and its employees.

Effective corporate brands often seek to showcase the company's mission, personality and core values at every point of contact they have with potential customers, existing customers and former customers.

Brand service

The service brand enhances the customer's needs. Companies that use brands of the service seek to provide their customers with a world-class service. They aim to use excellent customer service as a way to deliver value to their customers.

Common Brand

A common brand is a form of brand that connects companies to each other. Basically, the combined brand is a marketing partnership between two or more companies. This helps brands positively influence each other, and may lead to the development of the company's business, spread brand awareness and break into new markets.

Online brand

Online brands, also known as online brands, help companies position themselves as part of the online marketplace. This type of brand includes a company website, social media platforms, blogs and other online content.

Brandless

This type of brand is also known as the Simple Brand. These brands are often generic brands that seek to allow their products to speak for themselves without all the additions provided by many other customers.

New entrepreneurs spend so much time building their new products that they forget the importance of using strategies for brand marketing. Brand building may seem daunting for new entrepreneurs, but with a few simple steps you can start marketing your brand successfully.